How Amazon GO Will Drive Brands to Develop New Ways to Target Customers
By Sara Shaw • January 31, 2018
After only its first week of operation, the Amazon Go store has already inspired other brands to rethink how they connect with consumers. Industry experts believe brands and retailers will work together more to focus on geo-fencing, location-based marketing and some even suggested augmented reality. However, some marketers will wait and see how Amazon Go pans out saying, “it’s half laboratory at this point.” Read more in the article below on how Amazon Go has inspired brands.