Instagram Gives Brands New Way to Sell in “Collection” Ads
By Sara Shaw • February 7, 2018
This week, Instagram launched a new feature for brands to connect with consumers called “collection” campaigns. “Collection” ads combine video and product catalogs so consumers can complete purchases inside the app. E-commerce is becoming a big opportunity on Instagram and their rival, Snapchat. Over 200 million users follow fashion-related accounts on Instagram and the platform is how many businesses find new customers. The article below has more on this opportunity for brands.