Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone
By Sara Shaw • February 16, 2018In their bold new ad campaign, Subway tries to connect with consumers emotionally with a big focus on individuality. In this campaign there is no backstory, no five dollar footlong promotions and no spokespeople. The first spot debuted this week during the Olympics and acts as a rallying cry that Subway has something for everyone.