How These 4 Brands Are Using Their App to Personalize Customer Experience
By Sara Shaw • February 21, 2018
Social media apps like Facebook and Snapchat currently comprise five of the top 10 free apps in the iTunes App Store. Yet brands are constantly fighting for consumer attention to increase downloads. The article below features brands from the Sacramento Kings to Sephora and how they have successfully marketed their apps. Their techniques include location based marketing, personalization, push notifications and artificial intelligence.