Why McDonald’s Is Switching to Fresh Beef

By Jenny Gregorcyk • March 6, 2018

McDonald’s says it’s switching from frozen beef to fresh in some 14,000 U.S. locations by early May. The company officially rolled out the concept at 3,500 stores today. It’s the latest in a series of moves by the chain (which have included dollar menus and removing antibiotics from its chicken) to woo customers as competition increases in the food industry.

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Consumer Trends, Competitor, In the News, QSR Customer Experience

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