McDonald’s Goes Hands On by Bringing Back “Peelable” Monopoly Game
By Sara Shaw • March 23, 2018
In the 13th McDonald’s Monopoly campaign, the fast food chain is making it easier for customers to win big prizes. The campaign features the same peelable game pieces as years’ past, but will also have chances to win food in the custom online game. The “Monopoly Wiiiin!” campaign is being supported by TV, radio, press, out of home, across social platforms as well as the custom website and game. While there are a select number of top prizes, there are 70 million total prizes to be won.