McDonald’s forms council to improve chicken welfare
By Sarah Sutton • March 26, 2018
McDonald’s has formed a council dedicated to helping the chain meet its chicken welfare and sustainability goals. The newly formed Chicken Sustainability Advisory Council is composed of a consortium of experts including key suppliers, experts in genetics, sustainability advisors like FAI Farms and university academics. One of its commitments will be to “require chickens to be raised in housing environments that promote natural behaviors such as pecking, perching and dust-bathing on or before 2024.