What Dunkin’ Donuts Can Learn From Starbuck’s Social Strategy
By Sara Shaw • April 4, 2018
Share IQ, an earned media performance platform, recently conducted a study comparing the social engagement of Dunkin’ Donuts and Starbucks. While they are both leaders in the coffee segment, the study found that Starbucks received 17 times the engagement of Dunkin’ Donuts. With a larger social following and stronger brand presence, Starbucks fares well against other large fast-food brands. Read the article below for more on what both brands are doing right, and how they can both improve their social standing.