Google’s Exchange Bidding Makes Its Debut: Here’s What You Need to Know
By Sara Shaw • April 6, 2018
Google has responded to the threat of header bidding and it is now available after two years of testing. Header bidding, an approach to selling online ads, has threatened Google’s dominance of the market with Doubleclick for Publishers. Google’s new Exchange Bidding, “allows publishers to increase revenue by allowing multiple exchanges to compete equally in a unified auction.” Read more in the article below on the end of Google’s advantage and how it is now playing fair.