Hardee’s Breaks from Carl’s Jr With a Dedicated Campaign
By Sara Shaw • April 11, 2018Hardee’s is officially making a name for itself, separate from Carl’s Jr., in a new brand-defining campaign. The two brands have essentially been the same restaurant, the only difference being their name and U.S. region. This is the first solo ad campaign for the brand and it is meant to appeal to those in the Midwest and southern United States markets by emphasizing local pride through “real people, real moments, and real food.” Read the article to get a taste of the new “Tastes Like America” campaign from Hardee’s.