How Bareburger is Using AR on Snapchat to Drive People to Its Restaurants
By Sara Shaw • April 13, 2018
On April 16, Bareburger will launch a Snapchat campaign where customers who scan the Snapcodes on Bareburger packaging will earn prizes like free burgers, fries and shakes. The same Snapcodes will also unlock various AR filters that help customers visualize products. The Bareburger CMO explained that the stronger focus on Snapchat is not only more cost efficient, but it also allows the company to target customers that are closer to their restaurant locations more specifically. Read the article below for more on the Bareburger campaign and digital strategy.