“Baskin-Robins Got Me Like” Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
By Sara Shaw • April 20, 2018
“Baskin-Robbins Got Me Like” is the brand’s newest campaign that fully embraces the current meme culture with bright GIF-friendly imagery that is sure to capture viewers’ attention. The brand is not “as relevant to [the younger generation] today…so we intentionally made the campaign edgier than the brand is known for,” says account manager Ashley Keetle. The campaign is split between millennial and Gen Z audiences and will appear on various TV networks with digital content on platforms like Instagram, Snapchat, Spotify, Pandora, Hulu, Roku and more.