McDonald’s Is Celebrating Its 30th Anniversary in Hungary With Billboards of Its Most Iconic Products

By Sara Shaw • April 25, 2018

To celebrate the 30th anniversary in Hungary, McDonald’s created two unique billboards featuring the chain’s most iconic products, a burger and fries. The art was created using long-exposure photographs where the lights of the cars made up the food products. McDonald’s can add this creative to the long history of clever out-of-home to draw customers to the restaurants.

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Competitor, Creative, QSR

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