How Quick-Serve Restaurants are Scaling the Food Chain
By Sara Shaw • May 16, 2018
According to Technomic’s 2018 study, “Top 500 Chain Restaurant Report,” restaurants that rank between 401-500 rose 3.9% last year. This shows that smaller restaurant chains are eager to compete with the larger QSR chains. Much of their marketing success comes from grassroots efforts over traditional marketing tactics. The article below talks about various growing restaurant chains, including Chick-fil-A, which holds a campout every time a restaurant opens for 100 community members. Read more to learn about the growing chains and their grassroots success.