Amazon Is Slapping SmileCodes on a Third of Its Boxes in the U.S.
By Sara Shaw • May 16, 2018
In 2017, Amazon shipped over 5 billion items across the world with Prime. With so many boxes being shipped, Amazon will put SmileCodes on a third of their boxes to make them more engaging. The codes will unlock various videos with step-by-step instructions for turning the box into a fun, kid friendly craft. Customers only need to download the app in order to access the videos. The #MoreThanABox campaign has already seen positive social media sentiment after a similar initiative in February.