Instagram’s New Mute Button Lets Users Avoid Messages Without Unfollowing
By Sara Shaw • May 23, 2018
In an effort to keep users happy, Instagram is making it easier for people to silence accounts without officially “unfollowing” them. The new “mute” button will help people personalize what they see, however, could mean trouble for marketers and their branded content partners. While Instagram puts users first, marketers will have to be cautious of getting muted.