After Its Chicken Crisis, KFC Makes Its U.K. “Comeback” With A Heroic Colonel Sanders
By Sara Shaw • May 30, 2018
In probably the worst crisis of the chain’s history, KFC U.K. has come out of their chicken shortage to announce that everything is back to normal. The problem stemmed from a shift in chicken suppliers and at its worst, closed two thirds of the restaurants. The new ad campaign features the Colonel Sanders on TV for the first time in the UK in over 40 years. Read the article below for more on the fully-integrated campaign and to view the new spot.