Ihop becomes Ihob to Promote Its New Burger Line
By Sara Shaw • June 13, 2018Earlier this week, Ihop restaurants announced it would be changing its name to Ihob to promote its new Ultimate Steakburgers. They revealed the letter change last week on social media, which had people buzzing about what the “b” could possibly stand for. The Ihob Ultimate Steakburgers are available across the country and for a limited time. Watch the ad from the new Ihob campaign featuring a manager shouting the burger news from the rooftops and read the article below for more on the name switch.