Snapchat Opens Up Lens Ads to More Businesses, Expands Monetization of Lens Games
By Sara Shaw • June 13, 2018
Snapchat is now making the Lens ads more accessible through their Ads Manager, which will help simplify the entire lens creation process. Snap is also opening up Snappable game functionality to more brands like Candy Crush, Dunkin’ Donuts and Bud Light. More than 70 million people access their Snap Lenses every day and spend an average of three minutes interacting with them. The new additions will increase shareability, making them an even more attractive option for brands.