Pizza Hut Encourages ‘Homegating’ in First NFL Campaign
By Sara Shaw • September 5, 2018With Week 1 of the NFL season beginning September 9, Pizza Hut, unveiled its expansive plans for its first year as the official sponsor of the sports giant. Marianne Radly, Pizza Hut’s chief brand officer, says the company’s positioning is all about fans, and cultivating what she calls a “homegating experience.”
There are three channels Pizza Hut will engage guests through the sponsorship. The chain is launching a “Game Plan”via the Huts Rewards loyalty program with game reminders and chances to win various prizes. When guests order, they’ll also see new pizza boxes that leverage the collective use of all 32 NFL team logos and unlocks “Beanbag Blitz,” which is an augmented reality version of cornhole. Lastly, Pizza Hut partnered with Steelers wideouts Antonio Brown and Juju Smith Schuster to produce ad messaging set to start airing this week. Read more about the extensive plans and watch the spots in the article below.