KFC: Disclaimer, It’s Time to Get Messy
By Sara Shaw • October 10, 2018
By popular demand, KFC is bringing back the Dirty Louisiana, it’s sauciest burger ever. KFC and Mother London partnered to create a tongue-in-cheek disclaimer campaign to playfully encourage eaters to take responsibility for their dining experience.
The so-called ‘dirty disclaimer,’ launched in press and online, plays up the burger’s extreme messiness and urges fans to be ready. The campaign also features a nationwide digital outdoor campaign and a 10-second commercial. Additionally, everyone who dives into the Dirty Louisiana in selected restaurants gets to don a ‘dirty bib,’ styled after Colonel Sanders’ iconic white suite.