Millenials Kill Again. The Latest Victim? American Cheese
By Sara Shaw • October 12, 2018
One by one, America’s food outlets are abandoning the century-old American staple, American cheese. In many cases, they’re replacing it with fancier cheeses. Wendy’s is offering asiago. McDonald’s is selling the Big Mac’s soft, orange square of American cheese with a version that doesn’t contain artificial preservatives. Cracker Barrel ditched its old-fashioned grilled cheese. So did Panera Bread, replacing American with a four-cheese combo of fontina, cheddar, monteau and smoked gouda. The result: higher sales.
Though 40 percent of U.S. households buy Kraft Singles, overall sales are flat, according to Peter Cotter, general manager of cheese and dairy for Kraft Heinz Co. Read more in the article below about the decline of American cheese sales.