Burger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging Delivery
By Sara Shaw • November 2, 2018
Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain’s locations. Now the brand is back with ads in a similar vein, though this time with a new kind of accident: car crashes.
Specifically, the ads feature cars that crashed while trying to drop by Burger King locations around the world. The headline: “Leave it to us.” The message: Burger King’s menu is available for delivery via the third-party app DoorDash. Burger King has released five ads in the Crashes campaign and said, “store front car crashes are more common than one might think.”