Carl’s Jr. Puts Plant-Based ‘Beyond Burger’ on the Menu
By Sara Shaw • January 4, 2019
Yesterday, Carl’s Jr. announced that it’s launching a burger made with Beyond Meat’s quarter-pound patty—making it the largest national fast food chain to offer a Beyond Meat product. The limited-time burger, dubbed the Beyond Famous Star, will be available from now through Thursday, January 31 at roughly 1,100 Carl’s Jr. locations.
In January 2018, Beyond Burger’s CEO and founder Ethan Brown seemed pretty confident that his plant-based meat products (especially his “bleeding” vegan Beyond Burger patty) would land at major fast food chains in the near future. Now, almost exactly a year later, his predictions are coming true. In addition to the Carl’s Jr. Beyond Burger, California-based Del Taco expanded a test of Beyond Tacos made with Beyond Meat to 21 outposts. Meanwhile, White Castle recently inked a deal with Beyond Meat competitor Impossible Foods, maker of the Impossible Burger.