New Balance Opened a Pub Where You Pay for Pints with Miles Run
By Chelsea Lish • February 27, 2019
New Balance has finally broadened their horizons from athletic apparel and sneakers to open their first ever pub, The Runaway, on Charing Cross Road in London. But unlike other pubs where you pay for pints of Guinness with a couple quid, the only currency The Runaway accepts is miles run. That’s right, New Balance partnered with Strava to build a pop-up bar in preparation for the Virgin Money London Marathon that allows you to cash in your miles run and tracked in the popular app for cold, delicious beers.