Wendy’s to Give Digital a $25 Million Boost
By Sara Shaw • March 13, 2019
In 2019, Wendy’s plans to invest an incremental $25 million “to build a stronger foundation across our digital platforms,” chief executive Todd Penegor said. While Wendy’s hasn’t previously skirted the channel by any means, this fresh plan signals a heightened sense of urgency for the brand.
The $25 million itself will be divided into two parts: a $15 million investment in consulting company Accenture, and $10 million on digital scanning equipment that will improve throughput and unlock consumer insights and digital initiatives Wendy’s can leverage moving forward.