Burger King app lets users ‘burn’ rival fast food ads in exchange for free Whopper
By Sara Shaw • March 20, 2019Burger King has no problem prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames.
With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its main competitors’ ads may enjoy the sight of it being burned up instantly – in augmented reality – and turned into a BK ad. When the flames burn away, the consumer is left with a screen that tells them they’ve received a free Whopper to be savored at the nearest restaurant. The BK app promo was created exclusively for Brazil to promote BK Express, a tech tool allowing any customer to pre-order and avoid lines.