Burger King Launches $5 Coffee Subscription Service
By Sara Shaw • March 20, 2019
After a Super Bowl ad starring Andy Warhol and a Whopper deal that used geofencing technology, there’s really no limit to what Burger King will do to get the attention of customers these days. And use the new BK app.
Now the burger chain is in the subscription business. And no, it’s not for Whoppers, but for another popular BK menu item—coffee.
On March 15, Burger King announced customers can sign up for the subscription service through the BK app. For $5 a month, subscribers can sign up for BK Café coffee subscription and get a hot cup of coffee every day. Each day customers can open the app and find the coupon for their small cup of coffee.