AI And Personalization Transforming An Unlikely Industry: Fast Food
By Sara Shaw • April 24, 2019
The fast food industry tech trends are showing a greater emphasis on beacons, bots, and data to make for even more personal eating experiences for customers. McDonald’s recently made a $300 million move to acquire Dynamic Yield, an AI company McDonald’s hopes will create a more personalized dining experience, especially for drive-through customers.
Other companies like Dominos and KFC have been experimenting with using drones for delivery. In New Zealand, Dominos even used self-driving cars to deliver pizzas.
For the next few years, we’ll likely see a broad range of restaurants experimenting with the right balance of humans-to-kiosks; personalization-to-open-experimentation. What we can be certain of is the industry will be looking to leverage the mass of data that they have and will continue to collect through their omni-channel activities tracking users across digital, social and in-retail experiences.