Burger King’s moody campaign jabs at McDonald’s Happy Meals
By Sara Shaw • May 3, 2019
Burger King has launched “Real Meals,” which come in a variety of “moods,” including the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and the DGAF Meal. The meals include a Whopper, fries and a drink. Burger King said the campaign is aimed at encouraging people to “be their way” and “feel their way”, despite the pressures cultivated by social media to appear happy and perfect.
Burger King is partnering with Mental Health America as part of the campaign, and launched Real Meals to coincide with Mental Health Awareness Month.