Snapchat and Wendy’s Partnered to Benefit the Dave Thomas Foundation for Adoption
By Sara Shaw • May 15, 2019
Wendy’s and Snapchat teamed up on an initiative to spur donations for the Dave Thomas Foundation for Adoption by creating a lens that uses the messaging application’s marker tech augmented reality technology.
Starting Monday, cups in Wendy’s restaurants nationwide will feature a Snapcode that hungry Snapchatters can use to unlock the lens. Once this is done, the Wendy’s logo comes to life and displays quotes from children and parents who were brought together by the DTFA. For every use of the lens, Wendy’s will donate $5 to the nonprofit.
This initiative marks the third consecutive year that the fast-food giant and the app have partnered together.