IHOP tries to make viral lightning strike twice with “pancake” burgers
By Sara Shaw • June 4, 2019
Last year, IHOP added new burgers to their menu and pretended to change their name to IHOb causing a good deal of buzz for the brand. Now, the brand is trying to go viral again by unveiling three new burgers, which the brand is insisting on calling pancakes.
Burgers were “hard for a lot of people to accept since they’d always known IHOP primarily as the breakfast and pancake place, so they took to social media to tell us — often in no uncertain terms — to stay in our lane and stick to pancakes,” said Brad Haley, chief marketing officer at IHOP, in a news release.
The new burgers include; the Big IHOP Pancake Burger, the Garlic Butter Burger and the Loaded Philly Burger.