Gucci Jumps Feetfirst Into AR With Augmented Shoe Shopping Experience
By Jack Herbert • July 2, 2019
Gucci has jumped into AR by launching an app that lets you try on shoes from their signature Ace line by superimposing AR models of the shoes over your feet. The app is simple to use and allows consumers to virtually try on 19 different pairs of shoes in their Ace lineup. All you have to do to switch shoes is simply swipe left or right on your screen. In order to bring their Ace lineup to life in AR, Gucci turned to the AR eCommerce talent at Wannaby, a tech company focused on AR technology to change the way we shop.