Burger King dares customers to order from new ’50/50′ menu
By Jack Herbert • July 19, 2019
Burger King is trying out a new menu in Sweden called the 50/50 menu, which randomly selects whether a customer will receive a meat or plant-based burger patty. Burger King is proud of how hard it is to tell their plant-based burgers apart from real meat. The packaging won’t indicate whether a customer has received a real meat patty or the plant-based alternative. Customers will need to use the Burger King app to scan the packaging with their smartphones and are required to make a guess before the answer is revealed. The 50/50 menu will drop in multiple countries across Europe.