Bacardi has “hacked” YouTube’s fast forward-feature to create a DJ platform
By Sara Shaw • August 14, 2019
Bacardi kicked off the summer with a branded music video featuring Major Lazer and Brazilian singer Anitta. Now, the brand is back with an innovation (if you can call it that) that has some fun with the song.
Bacardi has taken various beats from “Make It Hot” and strung them together in a 25-second YouTube vide
o. Using YouTube’s “fast-forward” keyboard function, which lets users skip to different parts of a video (for instance, pressing number 4 takes you to the 40% mark, and so on), fans can create their own remix of the track via what’s been dubbed “The Beat Machine.”