Madden, Pizza Hut strike eSports’ first-ever virtual stadium sponsorship deal
By Sara Shaw • September 4, 2019
EA Sports and Pizza Hut struck the first stadium sponsorship deal in the history of eSports and, as a result, the Madden NFL 20 Championship Series will be taking place at the newly unveiled Pizza Hut Stadium. That virtual stadium will resemble a real-world NFL stadium and be heavily branded with Pizza Hut signage and advertisements.
“We wanted to mirror what you had experienced if you were to go to an actual NFL stadium where the concept of stadium rights already exists and you’re used to seeing brands within the stadium. We’re trying to create an extension of that in our world,” said Alex Nuñez, EA Sports’ eSports Sponsorship Lead.
As eSports continues to grow, more and more sponsors are likely going to want to capitalize by finding different and unique ways to get their brand in on the action.