Sweetgreen to spend $150M in new funding on emerging tech
By Sara Shaw • September 25, 2019
Fast-casual brand Sweetgreen has received $150 million in new funding for deploying emerging technologies that include the expansion of its year-old Outpost program and adding native delivery. Launched last fall, Outpost is a centralized location for free lunch deliveries. The locations are strategically placed inside regional or corporate headquarters of offices with large employee pools.
With more than 50% of Sweetgreen orders taking place through digital channels such as mobile orders, the company said it is also making a push to add delivery through its own app starting next year. Leadership has also recently discussed the company’s focus on using modern training methods to retain employees.