Google, Olo partnership gives restaurants control of consumer data
By Sara Shaw • October 2, 2019
Google has entered a partnership with digital ordering platform Olo that is expected to benefit restaurants looking to keep valuable consumer data while minimizing profit hurting third-party delivery fees. Under a partnership announced Tuesday, Olo’s network of more than 70,000 restaurants can opt-in to have their brands integrated with Google Search, Maps and Google Assistant for digital food orders. The partnership means any brand working with Olo can now “plug into” this frictionless ordering system without being re-directed to a third-party site.
“It’s much cleaner for the consumer, the restaurant is paying a lot less and they’re getting the customer data,” said Noah Glass, founder and CEO of Olo.