Facebook rolls out stories ads that direct people to messenger conversations with brands
By Sara Shaw • October 2, 2019
Yesterday Facebook introduced a new option for Stories ads that directs people who swipe up on them to its Messenger application. The new option is available for Stories ads on Facebook, Instagram and Messenger, adding that once users swipe up, a conversation with the business is opened in the messaging app.
Messenger business lead product manager Mohit Rajani wrote, In a recent test, seven out of nine brands that added the Messenger Stories placement to their Stories campaigns saw increased conversions—including app installs, add to carts, purchases or registrations—compared with campaigns that opted into single Stories placements.”