Popeyes Bashes Chick-fil-A in Campaign Marketing Return of its Chicken Sandwich
By Travis Riffe • October 30, 2019The Popeyes fried chicken sandwich is coming back this Sunday, November 3. In order to kick off the comeback of the famous sandwich, Popeyes has taken a direct shot at Chick-fil-A with an “Open Sundays” online video. Along with this, they have print ads coming out with copy that reads, “Y’all … The Sandwich is back this Sunday. Yes. Sunday.”
This time around, Popeyes is confident it will have enough product to meet demand, says Bruno Cardinali, Popeyes head of North America marketing—adding that franchisees have been working on increasing staffing levels to be ready.