After a Challenging Third Quarter, BJ’s Restaurants Look to New Initiatives
By Travis Riffe • November 5, 2019
BJ’s Restaurants are striving to recover momentum through a batch of new initiatives. This includes a beer subscription program, which will be a true subscription service where patrons will pay ahead of time for access to products. Additionally, BJ’s will attempt to add new technology that enables customers to order and pay via smartphone from their seats, without downloading an app. Another initiative includes adding a two-for-one deal, whereby dine-in customers can take home a second entree at a bargain price. This is in part to help trial BJ’s takeout and delivery business.