Pepsi Offers Unique Scratch-Cards Where the Money Won Must be Gifted
By Travis Riffe • November 7, 2019
As part of Pepsi’s Holidays campaign this year, it wants people to gift cash unapologetically to their friends, family and causes that they care about. “Gift it Forward with Pepsi” will see QR codes on every 12 pack of Pepsi, which will lead to a digital scratch-off game. Instead of traditional scratch cards, where the money ends up with the scratcher, winners can instantly gift cash prizes that range from $5 to $25,000. Additionally, the gift promotion will be activated at select NHL and NFL games, where attendees will be offered the opportunity to give the gift of cash with the “Gift It Forward” Cash Cam. According to Pepsi’s VP of Marketing, “‘Gift it Forward with Pepsi’ is all about disrupting the typical ways that people go about holiday gift-giving by enabling people to unapologetically give the gift of cash, adding a new dynamic to the overall holiday experience.”