Uniqlo Will Help You Re-create That Perfect Outfit You Just Spotted on the Internet
By Travis Riffe • November 19, 2019
If users are scrolling through Instagram and find an outfit they love, Uniqlo wants to help them re-create it. The Japanese apparel brand worked with design firm I&Co to create a mobile app called StyleHint that allows users to upload photos of clothes and be matched with similar styles from the site. The app functions like a social media platform, much like Instagram, allowing people to follow other users. They can upload and share images of their favorite outfits and see what other people are posting. Throughout the process, the StyleHint technology will identify similar garments from Uniqlo and purchase items immediately through the app.