Spotify Turns Its Personalization Technology to Podcasts with Launch of Your Daily Podcasts
By Travis Riffe • November 19, 2019
Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new podcast playlist called Your Daily Podcasts, that allows users to discover new shows and keep up with their favorites — similar to how Discovery Weekly will recommend new music. Unlike Discover Weekly, where the main goal is to keep users engaged and subscribed to Spotify’s service, Your Daily Podcasts is also an effort to point users to Spotify’s own, in-house-created programs. In the third quarter, Spotify launched 22 original and exclusive titles from Spotify Studios, which helped in the exponential growth in podcast hours streamed (up 39% from the prior quarter).