Chipotle Mexican Grill Adds Alexa for Reorders of Favorite Meals
By Travis Riffe • November 22, 2019
Chipotle Mexican Grill has given consumers the power to order a bowl or burrito through Amazon Alexa. Once a Chipotle loyalty member links his or her profile to the Alexa app, they will be able to reorder their favorite to-go meal by saying: “Alexa, tell Chipotle to reorder my favorite for delivery.” The feature is available for reordering favorite meals and can’t be used to create new orders. This new channel is in line with the Chipotle’s recent push of digital sales, growing their digital sales 87.9% in the latest quarter.