The Pringles ‘Hunger Hammer’ Headset Lets Gamers Snack Hands-Free While They Play
By Travis Riffe • November 26, 2019
Pringles has created a gaming headset that doubles as an automatic chip dispenser and feeds gamers hands-free as they play. The “Hunger Hammer” is only a prototype for now, but the brand is using it to promote its partnership with the new “Gears 5” first-person shooter game as well as connect with gamers and their followers on Twitch. For its partnership with “Gears 5,” each Pringles can has a code that can be used to unlock a three-day boost in the game. Along with this, Pringles has hired Twitch gaming influencers to beta-test the “Hunger Hammer” playing “Gears 5” during livestreams over the next few weeks. The brand has steadily been growing its presence in the gaming community and more than doubled its investment in eSports in 2019.