IHOP® Announces Plans to Debut Flip’d™, a New Fast Casual Concept in Spring 2020
By Travis Riffe • December 12, 2019
On Monday, IHOP® Restaurants announced plans to launch Flip’d by IHOP™, a new fast-casual concept in the U.S. The new brand aims to fill a gap in the restaurant space by focusing on freshly-made breakfast foods and beverages with speed and convenience in mind, directly addressing a growing consumer demand in densely populated city centers. Popular lunch and dinner items, including the brand’s Ultimate Steakburgers and Buttermilk Crispy Chicken will also be available. IHOP plans to open its first Flip’d concept in Atlanta next April with additional sites in New York City, Washington D.C., Denver and San Francisco currently under exploration for 2020.