Hulu Launches Its Viewer-Friendly ‘Binge Watch Ads’
By Travis Riffe • December 12, 2019
On Thursday, Hulu launched a new kind of ad experience that allows brands to specifically target binge-watchers. These “binge watch ads” utilize machine learning techniques to predict when a viewer has begun to binge watch a show, then serves up contextually relevant ads that acknowledge a binge is underway. This culminates when the viewer reaches the third episode, at which point they’re informed the next episode is ad-free or presents a personalized offer from the brand partner. Brands say they are interested in this new format because it gives them a way to reach and reward the consumer during a marathon entertainment session, and because it’s a better fit with how today’s consumers watch TV.