Facebook Says It Will Use Consumer Data from Virtual Reality to Target Ads
By Travis Riffe • December 17, 2019
Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network. Facebook made an update to Oculus privacy policies on Thursday, describing how it plans to track players in the virtual world and incorporate that activity into the company’s broader understanding of users. Oculus collects information about how users interact with people, games and apps, voice commands issued in Oculus and location information. The activity on Oculus can help refine advertising on Facebook’s related properties, and it also helps the social network tailor its services.