Mobile ad blocking in U.S. sees significant growth: Pagefair
By Sara Shaw • February 7, 2020
Ad blocking on mobile had previously been written off as something only tech-savvy users deployed, but that’s no longer the case; new entrants in the browser arena are offering mobile ad blocking as a baked-in feature to lure consumers away from Google Chrome, according to a report released Wednesday by PageFair and parent company Blockthrough.
The report says more than 527 million people globally are blocking ads on mobile, up 64 percent since 2016. Desktop, meanwhile, has fallen 16 percent to about 236 million for the same time period, the report says.
It is expected that the number of U.S. users running ad blockers on mobile will double to about 6 percent by 2022.